FALL
Preview
DATE
20/05/2025
FALL
Brand Strategy
Visual Identity
Brand Guideliness
By
Striker.Media
Short Description
Leaf is a premium clothing brand focused on delivering high-quality apparel and a refined customer experience. Its identity blends minimalism with a bold packaging concept that sets it apart.
Our Goal
To design a visual identity that reflects Leaf’s dedication to quality, elegance, and innovation. The goal was to position the brand as both exclusive and approachable, with an emphasis on experience.
Design Direction
Inspired by purity and precision, the brand uses a clean, modern aesthetic combined with earthy tones. The standout feature is the transparent capsule-like packaging, turning every product delivery into a memorable unboxing moment.
Outcome
The identity system works across digital platforms, physical tags, and custom packaging, reinforcing Leaf’s promise of premium quality and thoughtful detail at every touchpoint.
