FALL

Preview

DATE

20/05/2025

FALL

Brand Strategy

Visual Identity

Brand Guideliness

By

Striker.Media

Short Description

Leaf is a premium clothing brand focused on delivering high-quality apparel and a refined customer experience. Its identity blends minimalism with a bold packaging concept that sets it apart.

Our Goal

To design a visual identity that reflects Leaf’s dedication to quality, elegance, and innovation. The goal was to position the brand as both exclusive and approachable, with an emphasis on experience.

Design Direction

Inspired by purity and precision, the brand uses a clean, modern aesthetic combined with earthy tones. The standout feature is the transparent capsule-like packaging, turning every product delivery into a memorable unboxing moment.

Outcome

The identity system works across digital platforms, physical tags, and custom packaging, reinforcing Leaf’s promise of premium quality and thoughtful detail at every touchpoint.

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