GLOWS
Preview
DATE
09 Dec 2024
Short Description
Glows is a content-driven media brand that educates and informs people across YouTube, Instagram, TikTok, and glows.ro. Every video is backed by written articles, making valuable information accessible, engaging, and easy to share.
Our Goal
To create a fresh and vibrant identity for a digital-first brand focused on education and awareness. The goal was to craft a system that feels credible, dynamic, and relatable across all content formats.
Design Direction
The identity is shaped around clarity and versatility. The visual system adapts easily to short-form video, social posts, and editorial layouts. Vibrant colors, bold type, and smart layouts help Glows stand out in crowded digital spaces.
Outcome
Glows’ identity supports a strong, consistent presence across platforms. From swipeable content to long-form articles, the brand invites curiosity, encourages learning, and builds trust with its audience.
