RAWLOVE

RAWLOVE

Preview

Preview

DATE

20/05/2025

RAWLOVE

Brand Strategy

Visual Identity

Brand Guideliness

By

Striker.Media

Short Description

RawLove is a fragrance brand born from pure emotion. Each scent captures the raw intensity of love: untamed, honest, and deeply human.

Our Goal

To craft an identity that celebrates vulnerability, passion, and authenticity through scent. The aim was to position RawLove as a bold, emotionally-driven brand for those who embrace their truth and wear it with pride.

Design Direction

Inspired by the contrast between softness and strength, the visual identity blends raw textures, warm tones, and minimalist elements. Each fragrance interprets a unique emotional state, translating love in its rawest form into both design and olfactory storytelling.

Outcome

RawLove’s identity offers a visceral and intimate experience across packaging, digital presence, and communication. The brand evokes connection, honesty, and emotional depth, making each product feel like a personal confession, something to wear, not just to apply.

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