DATE
20/05/2025
RAWLOVE
Brand Strategy
Visual Identity
Brand Guideliness
By
Striker.Media
Short Description
RawLove is a fragrance brand born from pure emotion. Each scent captures the raw intensity of love: untamed, honest, and deeply human.
Our Goal
To craft an identity that celebrates vulnerability, passion, and authenticity through scent. The aim was to position RawLove as a bold, emotionally-driven brand for those who embrace their truth and wear it with pride.
Design Direction
Inspired by the contrast between softness and strength, the visual identity blends raw textures, warm tones, and minimalist elements. Each fragrance interprets a unique emotional state, translating love in its rawest form into both design and olfactory storytelling.
Outcome
RawLove’s identity offers a visceral and intimate experience across packaging, digital presence, and communication. The brand evokes connection, honesty, and emotional depth, making each product feel like a personal confession, something to wear, not just to apply.
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