FERRO
Preview
DATE
20/05/2025
FERRO
Brand Strategy
Visual Identity
Brand Guideliness
By
Striker.Media
Short Description
FERRO is a premium coffee brand with a refined identity that avoids clichés. It doesn’t rely on coffee beans or foam visuals. Instead, it uses a bold and minimal design that communicates quality and sophistication.
Our Goal
To create a modern and elegant visual identity that reflects the richness of coffee without using stereotypical imagery. The goal was to position FERRO as a high-end lifestyle brand through design alone.
Design Direction
The identity is inspired by strength and subtlety. A warm palette of brown, green, and yellow evokes natural richness and energy. The clean forms and timeless typography build a visual presence that feels both confident and understated.
Outcome
FERRO’s brand identity works across digital, packaging, and print, delivering a consistent and premium experience that stands out through elegance and clarity.
