FERRO

Preview

DATE

20/05/2025

FERRO

Brand Strategy

Visual Identity

Brand Guideliness

By

Striker.Media

Short Description

FERRO is a premium coffee brand with a refined identity that avoids clichés. It doesn’t rely on coffee beans or foam visuals. Instead, it uses a bold and minimal design that communicates quality and sophistication.

Our Goal

To create a modern and elegant visual identity that reflects the richness of coffee without using stereotypical imagery. The goal was to position FERRO as a high-end lifestyle brand through design alone.

Design Direction

The identity is inspired by strength and subtlety. A warm palette of brown, green, and yellow evokes natural richness and energy. The clean forms and timeless typography build a visual presence that feels both confident and understated.

Outcome

FERRO’s brand identity works across digital, packaging, and print, delivering a consistent and premium experience that stands out through elegance and clarity.

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